About

A general renovation firm that does its arithmetic up front

We started in 2011 on the raised frame houses of Springfield and Riverside, and we still work on houses built anywhere from 1912 to 2006. What has not changed is the order we do things in.

Founded
2011
Field staff
26, all on payroll
Licence
FL CGC (sample)
The HomeRise team in the Beach Boulevard shop

Story

Why we front-load the hard questions

Rosa Villareal spent eleven years framing and then running punch crews for a production builder before starting HomeRise. The pattern she kept seeing was not bad workmanship. It was good workmanship in the wrong order: a beautiful floor over a slab nobody tested, a kitchen full of new appliances on a panel that could not carry them, an addition duct-tapped onto a system already running at its limit.

None of those were mistakes made on site. They were decisions made, or not made, months earlier. So the company was built around moving those decisions to the front. Before a contract exists we have run a load calculation on the panel, put probes in the slab where flooring is in scope, had an engineer look at anything carrying load, and checked whether the house sits in a flood zone or a review district.

That is slower at the start. It is the reason our clients get one change order instead of nine, and the reason we can quote a fixed price against a written schedule of real products rather than a list of allowances that all turn out to be low.

What we are not

We are not a single-room specialist. If your entire project is one kitchen or one bathroom with no structural, electrical or mechanical work attached, there are kitchen-only and bath-only firms in Jacksonville who will be faster and cheaper than we are. That is a legitimate and different trade, and we would rather point you at it than take a job we are not the best answer for.

We are also not the cheapest bid. Design, engineering, testing and a superintendent on one job at a time all cost money. What you get for it is a project that behaves the way the schedule said it would.

How we work

Four things we do not negotiate

  • 01

    Decide the expensive things first

    Structure, electrical capacity, mechanical load and moisture are the four things that break budgets. We answer all four before there is a contract, which makes the first three weeks slower and the next thirty faster.

  • 02

    Say the unwelcome thing early

    A slab at 91 percent relative humidity, a flood-zone threshold, a historic review cycle. These are cheap problems in week one and expensive ones in week twenty. We have lost jobs by saying so. We would rather lose those.

  • 03

    One contract, one superintendent

    Nobody on your job gets to point at the trade before them. The same person runs it from mobilisation through the eleven month return visit, walks it every working day and sends a photo update every Friday.

  • 04

    Everyone is on payroll

    Our field staff are employees, with insurance and overtime. We do not classify carpenters as contractors to shift cost off our books and onto theirs.

By the numbers

Fifteen years of
Duval County houses

  • 214Permitted renovations closed out since 2011
  • 97%Jobs finished inside the contract schedule (sample figure)
  • 31Service upgrades caught at design instead of rough-in, last two years
  • 2 yrWorkmanship warranty, plus 60 day and 11 month return visits

Figures shown are sample content for this demo site.

See the jobs behind the numbers

The people

Who you will actually deal with

Credentials

Licences, insurance and paperwork

  • Certified general contractor

    FL CGC #1500000 (sample placeholder, not a real licence number)

  • General liability and workers compensation

    Certificates issued to every client at contract. Sample policy details for this demo site.

  • Licensed in three counties

    Duval, St. Johns and Clay, with permit portal accounts and inspection scheduling in each.

  • Lien releases at every draw

    Partial releases from every subcontractor and supplier at each progress payment, final releases at closeout.

  • Lead-safe work practices

    Applied on every house built before 1978, which is most of what we touch in Riverside and Springfield.

  • Two year workmanship warranty

    Plus registered manufacturer warranties, and return visits at 60 days and 11 months.

All licence and insurance details on this demo site are obviously-fake placeholders.

Start where every one of our projects starts

A two hour site visit, then a written budget band inside a week. No drawings, no deposit.

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